Innovative Real Estate Marketing-Cutting Edge Technology
Wednesday, September 17, 2008
In today’s world, instant access to information has become more than just a trend powered by the tech savvy. It’s become a way of life for everyone - everywhere.
From email and web surfing on smart phones, to text messaging and beyond, getting the information you need, when you need it has become the norm.
So what does this mean for buyers, sellers and even real estate professionals? Well, Sales Associates at Mopper-Stapen, Realtors recently found out. Mopper-Stapen, Realtors Broker, Dicky Mopper, unveiled the firm’s latest tech savvy marketing tool to eager sales associates earlier this week.
Mobile ID Marketing - or text marketing - will now be a standard service offered by this cutting edge firm. The concept is simple, yet innovative. Each property listed with Mopper-Stapen, Realtors will be set up with its very own text ID number. Here’s the scenario:
You are driving thru a neighborhood and see a home that sparks some interest. The sign instructs you to text a # for more information. In less than 30 second you receive a text message with the details. Sales price, number of bedrooms and bathrooms, and even a link to interior and exterior pictures will be displayed on your cell phone. Additional contact information for the agent and firm are also displayed, giving the consumer instant access to the information they need.
At the very same moment, the listing sales associate receives a text containing information that there has been an inquiry on their property, giving them instant access to potential customers and clients.
In a world that is information and access driven this new marketing endeavor once again places Mopper-Stapen, Realtors ahead of the technology curve and leaves them primed and ready to offer the latest and best the industry has to offer to all of its customers and clients.
